Media Research Tools

We use these multiple tools to help us get better insight and effective analysis, and in the end is to improve our services.

  • Nielsen Media Research – Arianna Analysis, TV Measurement
  • Nielsen Media Research – AdQuest, Ad Expenditure Measurement
  • Nielsen Media Research – Media Index, Media & Consumer Insight
  • Roy Morgan Research – Consumer Insight, Media Habit and Lifestyle
  • Figaro – Media Planning Optimizer, Maximize GRP and Reach

We create your customer insights and also use your customer data to understand who your best customers are, their geo-demographic characteristics, their attitudes to digital, buying habits, media channel preferences and typical media consumption patterns.

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