Content IP and Talent Management
From TV serial “Dunia Terbalik”, TOTO launched their web series “Dunia Terbalik-Balik”
Create activity on social media. Engage Dunia Terbalik audience and Increase TOTO’s Youtube and Instagram assets through video content with IP from “Dunia Terbalik”.
TOTO want to reach their potential target market on B – C class by educating TOTO not just seat closet but also squat closet, by connecting the stories into daily live from character of the TV series, humorous stories.